LOGO DO’S & DON’TS

The Cars.com logo shouldn’t be overwhelmed by other nearby information. Here are a few guidelines to ensure correct logo use.

  • The height and width of the clear areas surrounding the logo (called the “area of isolation”) should never be less than 20 percent of the height of the logo lockup.
  • Don’t rotate or place the logo at an angle.
  • The Cars.com logo should always stand alone; don’t place it in text or pair it with another logo/graphic element.
  • Don’t create a new logo that incorporates the Cars.com logo.
  • To prevent distortion, begin with a logo that’s close in size to what your document will need. Don’t enlarge the logo by more than 20 percent or reduce it by more than 15 percent of the file’s original size.
  • Always maintain the logo’s original proportions when resizing. Never stretch the logo – only scale it.

Cars.com Colors

Primary Colors

 

PMS 520

RGB #7b2b83
123 | 43 | 131

CMYK
66 | 86 | 5 | 17

 

PMS 2617

RGB #532380
83 | 35 | 128

CMYK
84 | 100 | 0 | 13

 

PMS 2695

RGB #250858
37 | 8 | 88

CMYK
90 | 100 | 10 | 48

Secondary Colors

 

PMS 7541

RGB #eef1f3
238 | 241 | 241

CMYK
10 | 3 | 2 | 2

 

PMS 7542

RGB #c7d3d7
199 | 211 | 215

CMYK
24 | 4 | 8 | 13

 

PMS 7544

RGB #95a1aa
149 | 161 | 170

CMYK
33 | 14 | 11 | 31

 

PMS 7545

RGB #5c707c
92 | 112 | 124

CMYK
55 | 30 | 17 | 51

 

PMS 7546

RGB #3a4951
58 | 73 | 81

CMYK
77 | 60 | 52 | 37

Accent Colors

 

PMS 7474

RGB #00a1a5
0 | 161 | 164

CMYK
98 | 7 | 30 | 30

 

PMS 7495

RGB #93a445
147 | 164 | 69

CMYK
30 | 4 | 85 | 30

 

PMS 7684

RGB #0b61a8
11 | 97 | 168

CMYK
93 | 65 | 4 | 0

Special Use Colors

B2B Only
 

PMS 382

RGB #aed622
174 | 214 | 34

CMYK
29 | 0 | 100 | 0

 

PMS 253

RGB #9e0a9e
158 | 10 | 158

CMYK
47 | 100 | 0 | 0

Web Only
 

RGB #6da0b5
109 | 160 | 181

 

RGB #0c92ff
12 | 146 | 255