Cars.com Brand Standards


Logo Do’s & Don’ts

The Cars.com logo shouldn’t be overwhelmed by other nearby information. Here are a few guidelines to ensure correct logo use.

  • The height and width of the clear areas surrounding the logo (called the “area of isolation”) should never be less than 20 percent of the height of the logo lockup.
  • Don’t rotate or place the logo at an angle.
  • The Cars.com logo should always stand alone; don’t place it in text or pair it with another logo/graphic element.
  • Don’t create a new logo that incorporates the Cars.com logo.
  • To prevent distortion, begin with a logo that’s close in size to what your document will need. Don’t enlarge the logo by more than 20 percent or reduce it by more than 15 percent of the file’s original size.
  • Always maintain the logo’s original proportions when resizing. Never stretch the logo – only scale it.

Brand Color

 

PMS2617

RGB: #532380
83 | 35 | 128

CMYK: 84  |  100  |  0  |  13

Secondary Colors

 

PMS2627

RGB: #331a5e
51 | 26 | 94

CMYK: 85  |  100  |  6  |  38

 

PMS306

RGB: #00bfde
0 | 191 | 222

CMYK: 75  |  0  |  5  |  0

 

PMS Black 6

RGB: #282828
40 | 40 | 40

CMYK: 71  |  65  |  64  |  71

 

PMS Cool Gray 1

RGB: #e6e6e6
230 | 230 | 230

CMYK: 9  |  6  |  7  |  0

 

PMS White

RGB: #ffffff
255 | 255 | 255

CMYK: 0  |  0  |  0  |  0

Tertiary Palette

 

PMS2582

RGB: #8c4799
140 | 71 | 153

CMYK: 41  |  86  |  0  |  0

 

PMS2935

RGB: #0050a0
0 | 80 | 160

CMYK: 100  |  75  |  10  |  0

 

PMS273

RGB: #142d6e
20 | 45 | 110

CMYK: 100  |  90  |  27  |  19